So, there it is. Nintendo's next innovation in the home console market. Not quite Wii 2, but Wii U. Where do you begin? Certainly not with the name. Get over it already, internet.
The systemBoasting high-definition visuals (up to 1080p), a super-sized, gyroscope-enabled, accelerometer-toting, camera-flashing, microphone-bearing controller with a 6.2 inch touchscreen, this is surely Nintendo's most feature-packed platform to date.
Confusion initially hit during the conference as the social networks started to wonder if the Wii U was just another controller for the existing platform. That, it certainly is not.
Price? Launch date? Complete guesswork for the time being. In his post-conference interview with GameTrailers, Reggie said that such a conversation would take place at another time. This week is all about introducing the Wii U experience to the masses.
The controllerIt's a beast. There's no other word I can think of to describe it. It looks big and it looks complicated. Everything the original Wii sought to avoid so hard. There are buttons everywhere and it's got more ways to play than the average Scott Shelby.
But at the same time, I'm strangely drawn to it. Nintendo says that the on-controller screen will add a multitude of new gaming experiences to the living room that the whole family can join in with. And, certainly, you can see where they're coming from with it.
It's absolutely something I want to get my hands on at the first opportunity. How heavy is it? Is it as awkward as it looks or have Nintendo managed the impossible and made such an awkward looking thing actually surprisingly ergonomic?
And all current-generation Wii control methods are supported. Good news for grumpy old sods like me.
The graphicsWell, colour me impressed. That teasing clip of a high-definition Zelda had my eyes positively bulging from their sockets. Everything else was a bit too bloody and shouty shooty shouty for my likings.

PS3/360 owners: How does it compare to existing HD platforms?
The gamesOkay, this is where things get a bit hazy. Nintendo weren't all that forthcoming with games. As with the sensitive issues of price and release, this one's being held over for another time and place. However, third parties are lining up with a handful of big names and though I've never played Arkham Asylum, I can recognise that its sequel coming to the new Nintendo system is a Big Deal. Albeit a slightly late one as the game is down for an Autumn 2011 release on the other formats...
Oh, but we do know that a fourth installment in the hugely popular Smash Bros franchise (with a 3DS title believed to incorporate some form of connectivity) is in development for the platform. Or almost. Iwata sort of dropped that one not entirely convinced from what I could make out...
EDIT: Iwata definitely shouldn't have mentioned that one according to Sakurai.
We really shouldn't have announced it for the general public at this timing, but since we have to assemble staff, we made the notice. The future will change depending on the strength of the gathered developers.
EDIT 2: Pikmin 3 is Wii U bound! Although it was happily on its way to being a Wii release, Miyamoto being the bright young thing he is saw the potential those graphics could have on the pinky-sized plants and their mahoosive world.