Home Login Register
Pages: [1]   Go Down
   
Author Topic: 3 Nintendo of America Marketing Exectutives to Depart  (Read 1397 times)
Offline JordAnime

Jordan's the name, Anime's the Game
*

Posts: 6,766


« on: June 07, 2007 »

Nintendo of America's marketing team is apparently not making the journey with Nintendo of America to New York and San Fransisco.  Three of the company's bigger sales and marketing executives will be accepting Nintendo's severance package.  This isn't the first time Nintendo of America had some major shakeups, a few years back, Howard Lincoln was the reigning chairman at NOA, but this is a lot of man power to make up for, whoever is coming in though, they've got some shoes to fill.

Story here

Combined, Nintnedo's losing a combined total of 41 years of executive staff, the changes are going to be pretty profound, especially if Reggie's going to be appointing the replacements.   Here's their cooperate biographies from NOA's press site.

Perrin Kaplan
Vice President, Marketing and Corporate Affairs



Perrin Kaplan oversees public relations, government affairs, investor relations and internal communications for the Western Hemisphere and plays a key role in global coordination. She is a leader in the company's top marketing team.

Kaplan joined Nintendo as corporate communications manager in 1992. In 1996, she became Director of Corporate Affairs, expanded her responsibilities and built the department that represents the company today.

Before joining Nintendo, Kaplan was Vice President for The Rockey Company, a Seattle-based public relations and public affairs firm. Prior to that, she worked as a member of the Washington State Department of Ecology's public affairs team.

A Seattle native, Kaplan holds a bachelor of arts degree in communications and political science from the University of Washington.

George Harrison
Senior Vice President, Marketing and Corporate Communications



George Harrison oversees Nintendo of America Inc.'s extensive retail merchandising programs, publications businesses and wide-ranging online presence, in addition to his leadership in the advertising, corporate communications and promotions departments.

Harrison joined Nintendo in March 1992 as Director of Advertising and Promotions. Promoted to Director of Marketing and Corporate Communications in July 1993, he took on the public relations and entertainment business development functions in addition to his prior responsibilities. Harrison was promoted to his current position in July 2001.

Before joining Nintendo, Harrison served as director of new ventures for Quaker Oats Co. in Chicago. Harrison worked for Pepsi Co. Inc. for six years as a director of brand marketing and director of marketing for the company's southern division. Harrison also spent three years with General Mills Inc.

Harrison holds a master's degree in marketing from the University of Wisconsin and a bachelor's degree in finance from the University of Connecticut.


Beth Llewelyn
Senior Director, Public Relations



Drawing on nearly 20 years of public relations experience, Beth Llewelyn manages Nintendo of America's public relations activities in the United States, including media relations, global communications, investor relations and the introduction of new Nintendo hardware and software products. Llewelyn joined Nintendo as Public Relations Manager in 1996, and was promoted to Senior Director in 2004.

Before joining Nintendo, Llewelyn supported the company as part of her duties at GolinHarris, a leading full-service global public relations firm that still represents Nintendo. Llewelyn had previously worked at several entertainment public relations agencies, focusing on celebrities, production enterprises and special events and awards shows.

Llewelyn began her career in 1986, managing the public relations activities for a nonprofit children's museum in Washington, D.C., and coordinating special events for Washington-based government and arts organizations.

Llewelyn holds a bachelor's degree in economics from Duke University
Logged


Offline Korenshei

Meh
*

Posts: 886


« #1 on: June 07, 2007 »

? I thought this was only a rumor. Well, that's bad news... what if someone much worse replaces them? Hey, at least we still have Reggie. Boy, if he left...
Logged

Skyrim
Offline JordAnime

Jordan's the name, Anime's the Game
*

Posts: 6,766


« #2 on: June 07, 2007 »

At the same time, Nintendo's a company that's certainly changing its image, from the moribund "old time" game company that's for either hardcore Nintendo fans or the kiddies to a company that's targeting just about everyone.  Perrin and George have seen a lot and done a lot but sometimes things have to change.  I mean, look at the change from Hiroshi Yamauchi to Mr. Iwata.  Things have only ever been looking up.  Also, when Reggie came on board in late 2003, things also looked up for NOA. 

Again, it could go either way for Nintendo, but as Perrin had said to us about the Wii "wait and see".
Logged


Offline Ezlo's Apprentice

ThornSpell47
*

Posts: 7,017


WWW
« #3 on: June 07, 2007 »

I wasn't expecting much when I saw the thread title and then BAM! Kaplan and Harrison are off. Then again, neither of them are Reggie.

(Llewelyn didn't even register... Poor her)
Logged


Frozone | Kirlia | Togepi | Gligarman | Rotom



104 days, 9 hours and 34 minutes
Offline Hyruleansoldier

Twilight Dreamlander
*

The Paradox of Kirby: Suckage = Ownage ^_^


Posts: 7,535


« #4 on: June 07, 2007 »

Why did they accept Nintendo's severance package?  Was it that good a deal or did they just not feel like moving to NY or SF?


May be bad for marketing, as experience really counts in that (and other) department(s)...
Logged

Offline Ezlo's Apprentice

ThornSpell47
*

Posts: 7,017


WWW
« #5 on: June 08, 2007 »

Wait, what's this?

"According to our sources, approximately 90% of the Nintendo of America Sales and Marketing Staff has decided not to make the move to either San Francisco or New York, thereby taking a severance and leaving the company."

90%?!?!?!?!?! That's like... Nearly the entire staff. What the heck? Losing three execs was a big enough shock as far as I could see, but... 90%?

EDIT: Reggie has knocked the figure down to 40% in a statement just released at Kotaku. No word on Kaplin, Harrison or t'other one though, as "Nintendo itself can not discuss the relocation status of any individual involved..."
« Last Edit: June 08, 2007 by EzlosApprentice » Logged


Frozone | Kirlia | Togepi | Gligarman | Rotom



104 days, 9 hours and 34 minutes
Pages: [1]   Go Up
   
 
Jump to:  

Powered by SMF 1.1.16 | SMF © 2006-2009, Simple Machines
Page created in 0.076 seconds with 21 queries.